He soon became one of the most visible and versatile figures in Latin pop, fusing reggaetón, bachata, dembow, trap, alt-rock, and more in giddily shape-shifting fashion. Benito Antonio Martínez Ocasio, a native of the working-class Almirante Sur neighborhood of Vega Baja, Puerto Rico, was a 22-year-old college student pulling shifts at the local supermarket when his first hit, “Diles,” blew up on SoundCloud in 2016.
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